下面有一个例子，将告诉你如何给客户写价格让步回信。 
 
    20 January 2008

    Kee & Co., Ltd

    34 Regent Street

    London, UK

    Dear Sirs:

    Thank you for your letter of 20 January 2008. We are

disappointed to hear that our price for Flame cigarette

lighters is too high for you to work on. You mention

that Japanese goods are being offered to you at a price

approximately 10% lower than that quoted by us.

    We accept what you say, but we are of the opinion

that the quality of the other makes does not measure up

to that of our products.

    Although we are keen to do business with you, we

regret that we cannot accept your counter offer or even

meet you half way.

    The best we can do is to reduce our previous

quotation by 2%. We trust that this will meet with your

approval.We look forward to hearing from you.

    Yours faithfully,

    Tony Smith Chief Seller

    参考译文

    先生:

    二零零八年元月二十日来函收到，不胜感激。得知贵公司认

为火焰牌打火机价格过高，无利可图，本公司极感遗憾。来函又

提及日本同类货品报价较其低近百分之十。

    本公司认同来函的说法，然而，其他厂商的产品质量绝对不

能与本公司的相提并论。

    虽然极望与贵公司交易，但该还盘较本公司报价相差极大，

故未能接受贵公司定单。

    特此调整报价，降价百分之二，祈盼贵公司满意。

    谨候佳音。

    销售部主任

    托尼.斯密思谨上

    2008年1月20日